Yamaha Category

From the Yamaha family to yours, wishing you an experienced filled 2025. Let the adventures begin!

  • By Element 7 Digital

Yamaha Motor Co., Ltd. has newly established the CN1 carbon-neutral mass-production painting line at its Iwata Main Factory, and began painting motorcycle fuel tanks on February 20. The new painting line uses electricity for all processes that previously used fossil fuels, including pre-treatment, painting, baking, and drying. CN1 is also the motorcycle industry’s first all-electric product painti

  • By Element 7 Digital

Yamaha Motor Co., Ltd. has announced it will be changing the design of its corporate logo for the first time in 27 years. This year also marks the 70th anniversary of Yamaha Motor’s founding in 1955. 

  • By Element 7 Digital

Yamaha Motor Co., Ltd. has announce its participation in the Tokyo Auto Salon 2025, running from January 10-12 January, Under the theme “ART for Human Possibilities—Let’s Strive for Greater Happiness,” Yamaha Motor will showcase its latest advancements in electric powertrain technology, with the spotlight on the cutting-edge Formula E machine developed for the Lola Yamaha ABT Formula E Team.

  • By Element 7 Digital

Yamaha Motor has partnered with the Shizuoka BlueRevs rugby club-a team competing in Japan's premier Japan Rugby League One-to run the Blue Ties program, which delivers sporting goods and apparel to villages in Africa and Asia. Shizuoka BlueRevs fans have been donating jerseys, shoes, balls, and other items at games for delivery to areas with a Yamaha Clean Water Supply System (YCW), a compact wat

  • By Element 7 Digital

Yamaha Motor Co., Ltd. just announced the launch of Yamaha Agriculture, Inc., a new company focused on delivering autonomous equipment and AI-powered digital solutions that help growers in the specialty crop market become more sustainable, profitable, and resilient in the face of scarcer resources and climate change. 

  • By Element 7 Digital

Yamaha Motor has been in the electric wheelchair business for roughly three decades, counting back from the development and launch of the JW-I electric power unit for manual wheelchairs in 1995.

  • By Element 7 Digital

Thanks to these optimally tuned speakers, WaveRunner pilots can experience the exhilarating feeling of a summer music festival while riding across the water. - Select 2025 models of Yamaha’s WaveRunner personal watercraft range now feature a specially designed audio system developed in collaboration with Yamaha Corporation.

  • By Element 7 Digital

On Thursday, 12 June 2025, a special charity golf day will be held at Lynwood Country Club in Pitt Town, NSW, to support fundraising efforts for Yamaha family member Michelle Eastburn.

  • By Element 7 Digital

Yamaha Motor Co., Ltd. (Tokyo: 7272) and Lola Cars Ltd have agreed to continue their technical partnership agreement beyond 2027 for the development and supply of high-performance electric powertrains for the ABB FIA Formula E World Championship (Formula E). 

  • By Element 7 Digital

Yamaha Motor operates in various sectors, including motorcycles, marine products, industrial robots, and even golf cars. Founded in 1955, Yamaha Motor Company took a unique path to growth by repeatedly innovating in-house and spawning spin-offs that resulted in a multi-axial business structure. Among the many businesses that emerged in the 1970s was the golf car, and in 2025, the Yamaha golf car w

  • By Element 7 Digital

Yamaha Motor Co., Ltd. is proud to announce that its concept model, MOTOROiD2, has received the internationally acclaimed Red Dot Award: Design Concept 2025. This marks Yamaha Motor’s fourth win in this category, following previous awards for the &Y01 (Andy 01) in 2017, the original MOTOROiD in 2018, and the YNF-01 in 2019.

  • By Element 7 Digital

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